Finance clarity for UK ecommerce brands
Combining business insight with emotional intelligence, RT Finance offers the smart way to improve your business and your life through control, confidence, and a clear plan.
Are your business’s finances a source of stress?
Scaling an ecommerce brand comes with relentless financial complexity.
Managing stock delays, cashflow crunches, supplier lead-times – financial decisions can feel overwhelming and reactive.
At RT Finance, we help business founders to stop flying blind. Our role is to give you the clarity, foresight, and strategic support you need to grow confidently, while freeing up your time and reducing business stress.
Our mission isn’t just boosting your profits or cutting costs. It’s much bigger.
We focus on dramatically reducing your business stress so you can get your head above the parapet and make informed decisions about your business and your life.
“We don’t provide accounting. We provide accountability.”
How we help ecommerce brands
Finance Function Audit
First we perform a thorough review of your finance setup to get a deep understanding of how your business functions – because no two businesses are the same.
Current Trajectory Planning
Next we map out where you’re heading right now - a detailed three- to five-year projection based on your current performance.
Owner-Led Vision Setting
A collaborative discussion to define where you want the business to go, followed by a detailed three- to five-year plan to achieve it.
Ongoing Reporting & Forecasting
Monthly or quarterly check-ins with updated forecasts, paired with regular calls to review progress and address challenges.
Annual Strategic Reset
A yearly repeat of the full review, planning, and forecasting cycle to keep your strategy relevant and on track. Because businesses and people change!
Our Overall Goal
Building a business that fits your life – not the other way around
Meet the founder
About Rory ThomasWhat our clients say
“Rory has a broad knowledge of the finances needed for a startup in its early stages, keeping a keen eye on cashflow without losing sight of the bigger picture.”
“Rory has delivered to the highest standard on cashflow, forecasting and management accounts, and gone above and beyond on loan financing and raising venture capital.”
“Rory is much more than an accountant, he's a trusted strategic partner whose advice is always practical, relevant, and focused on what the business needs to thrive.”
Why work with RT Finance?
Unlike an accountant who reports on the past, we act as mission control for your business.
We understand that behind every business decision is a founder juggling multiple demands. Our work isn’t just about improving numbers – it’s about freeing you from the mental load so you can focus on growth, opportunity, and enjoying the business you’ve built.
With over a decade’s experience, and hands-on knowledge of ecommerce brands who import from overseas and sell online – we’re more than finance people.
We’re your sounding board, your strategic partner, and a steady hand when the stakes are high.
Ready to take the guesswork out of running your business?
To take control of your finances and gain a clear, confident plan for growth, book your free Finance Clarity Call today.
book your free finance clarity call→