Insights

Finance Insights for Ecommerce Founders

We answer the questions we keep seeing with our clients - solving headaches around cashflow, stock and growth for ecommerce founders.

Line illustration of stacked stock cartons and a shipping container linked by a loop of pound coins

21 October 2026 · 7 min read

Stock finance for ecom brands: how to fund inventory without choking your cash

Stock is usually an ecom brand's biggest cash commitment. Here's how to compare the main UK stock finance options on their true cost, and what to sort out before you borrow.

read the article

14 September 2026 · 7 min read

7 Ways to Free Up Cash in Your Ecommerce Business

Practical ways UK ecommerce founders can free up cash without taking on more debt, from supplier terms to R&D tax relief.

read the article

22 August 2026 · 5 min read

What Does a Virtual CFO Do for an Ecommerce Business?

Learn what a fractional CFO does for ecommerce brands, how they differ from an accountant, and how they help with cashflow, stock, forecasting and growth.

read the article

14 July 2026 · 6 min read

Why Ecommerce Brands Run Out of Cash Despite Growing Sales

Ecommerce brands can grow sales and still run short of cash. Learn how stock, supplier payments, VAT, marketing and working capital create cash pressure.

read the article

6 June 2026 · 6 min read

Cashflow Forecasting for Ecommerce Brands: What Founders Need to Know

A practical guide to cashflow forecasting for ecommerce brands, covering stock purchases, supplier payments, VAT, marketing, working capital and growth planning.

read the article