Finance clarity for ecommerce brands

RT Finance provides forward-looking finance support for UK ecommerce brands, retail businesses and founders of businesses selling physical products.

If your business holds stock, manages supplier lead times, sells across multiple channels, or needs better visibility over cashflow and growth, your finance function needs to do more than report what happened last month.

You need clear numbers, useful forecasts and practical financial insight that helps you make better decisions.

RT Finance gives founders CFO-level support without the cost of hiring a full-time CFO.

How RT Finance can help

01

Virtual CFO for Ecommerce & Retail Brands

Ongoing senior finance support for founders who want clearer reporting, better forecasting and more confident decision-making.

This is for ecommerce and retail brands that need a trusted finance partner to help with cashflow, margins, stock, growth planning, funding decisions and overall financial strategy.

learn more about virtual cfo support
02

Cashflow Forecasting for Ecommerce Brands

Cashflow forecasting for businesses where money is tied up in stock, supplier payments, fulfilment, marketing, VAT, payroll and growth.

This helps you understand in a detailed, actionable way exactly how much cash is likely to be available when, where pressure could appear, and what decisions need to be made before things become urgent.

learn more about cashflow forecasting
03

Stock, Inventory & Working Capital Planning

Finance support for ecommerce brands who need better visibility over stock purchasing, inventory levels, supplier lead times and working capital.

This is for founders who want to understand how much stock they can afford to buy, how growth affects cash, and how to avoid running out of cash while sales are increasing. We are also experienced with assisting on inventory financing options from industry-specific lenders.

learn more about stock, inventory & working capital planning
04

Financial Modelling & Scenario Planning

Practical financial models to support important decisions around funding, hiring, pricing, expansion, investment, stock purchasing or growth.

This helps you test different scenarios before committing, so you can see the likely impact on cashflow, profit and future options.

learn more about financial modelling & scenario planning

Not sure what support you need?

Many founders know their finances are a source of stress and would love better financial clarity, but are not sure exactly what kind of support would help most.

The best place to start is a free 30-minute Finance Clarity Call. We’ll talk through where finance feels unclear, what decisions are coming up, and what the next financial priority is for your business.

book a finance clarity call

What do our clients say?

Rory is much more than an accountant, he's a trusted strategic partner whose advice is always practical, relevant, and focused on what the business needs to thrive.
- Amy, Ecom Founder
Rory has delivered to the highest standard on cashflow, forecasting and management accounts – and gone above and beyond on loan financing and business modelling for raising venture capital.
- Dale, Ecom Investor & CEO
Rory has a broad knowledge of the finances needed for a startup in its early stages - keeping a keen eye on cashflow while never losing sight of the bigger picture.
- Nigel, Ecom Founder

Ready to take the guesswork out of running your business?

To take control of your finances and gain a clear, confident plan for growth, book your free Finance Clarity Call today.

book your free finance clarity call